consumers-凯发手机版

12-04-17 word of mouse is an electronic version of the time-tested idea of word of mouth. numerous advertisers have jumped on the word of mouse bandwagon, using a variety of innovative techniques to get their message out to consumers, and businesses all over...

11-10-25 nutrition facts labels have been used for decades on many food products. are these labels read in detail by consumers when making purchases? do people read only certain portions of the labels? according to a new study published in the november issue...

11-02-15 consumers often have a distorted（歪曲的） view when they compare information that involves numbers, according to a new study in the journal of consumer research. as a consumer, would your preference for a dishwasher depend on whether its warranty l...

10-11-16 why would someone choose a credit card with a one percent interest rate over another with a zero percent rate? a new study in the journal of consumer research finds that consumers are often flummoxed（困惑的） when it comes to zero. a reasonable ass...

10-11-16 consumers value goals they've chosen on their own more than those that are imposed on them, according to a new study in the journal of consumer research. when people believe they have autonomously（独立地） chosen to pursue a goal themselves, they f...

10-11-05 can you forge（锻造，伪造） an emotional bond with a brand so strong that, if forced to buy a competitor's product, you suffer separation anxiety? according to a new study from the usc marshall school of business, the answer is yes. in fact, that bo...

10-07-21 the confidence you feel when making a choice might depend on whether you're thinking concretely or abstractly（抽象地） , according to a new study in the journal of consumer research. in three experiments across a sample of 750 participants, we foun...

10-03-23 research into why people look favorably（顺利地，亲切地） on a product shows thatas in real lifeeverything is relative. according to a new study in the journal of consumer research, what we think of a product or brand, or how positively or negativel...

10-03-23 feel like mom is pushing dessert（餐后甜点） ? according to a new study in the journal of consumer research, consumers choose foods that are less healthy when they are purchasing for others. in a series of studies on food choice, author juliano lara...

10-02-06 during tough economic times when us consumers are trying to cut back the indulgence they can't seem to live without is books. 在眼下的经济困难时期，美国消费者正努力削减各项非必需开支，但他们却似乎无法割舍买书这项消费。 as snow falls, pedestrians wal...